The list price of £1,205,000 for a 790 sq ft one-bedroom apartment in Principal Tower seems relatively reasonable considering the prime central London location and the modern, high-specification finishes evident in the photos. While comparable properties in the building show significant price variance, this listing falls within a reasonable range in terms of price per square foot when considering its location and amenities.

Based on the provided photos, the property appears to be in good condition. The finishes seem modern and high-quality; the kitchen and bathroom are contemporary in style, and the apartment is well-lit and spacious. While the images show an unfurnished apartment, there’s no visible evidence of damage or significant need for repairs or renovation. However, it’s only a visual assessment. A full property survey would be needed to confirm condition perfectly.

The property is located in Principal Tower, a modern development in the vibrant Shoreditch/Hoxton area of London. This area is known for its trendy atmosphere, excellent transport links (short distance to Shoreditch High Street Overground and Liverpool Street Station), and proximity to various amenities. The high concentration of nearby schools, some with outstanding Ofsted ratings, further enhances its appeal for families or those who value proximity to educational institutions. The surrounding streets showcase a high average property price, reflecting the desirability of the location.

The property has no garden or significant outdoor space, which is common for apartments in this type of development. Therefore, a low score is given reflecting the lack of land.